#Marketing priority matrix how to

alongside all of the stages it would require. How hard is this idea to implement? Think about everyone involved and consider the task as a whole. ICE prioritization method - Confidence Ease in ICE How confident are you that pursuing your idea will work? Here, you can use what others have tried already to back your own data. You can choose any of the above options to define the impact of your Jira issue. How much does your marketing priority contribute to your goal, keeping in mind what you’re trying to achieve as a strategy? For example, whether you’re looking to increase brand awareness, acquire customers, or increase the authority ranking of your website. ICE stands for Impact, Confidence and Ease. ICE prioritization technique What does ICE stand for? It works great when you’re trying to identify your highest priorities, without the data to support you. Now for our marketing priorities case here, we’ll use the ICE prioritization method, given it’s a less complex prioritization method which does not require you to have access to customer behavior or product usage data. ICE and how it applies to marketing and growth experiments Effort, and so on for more on these backlog prioritization methods, here's a good article. There are many prioritization methods you can work with to get to your top 20%, or which ICE, RICE, WSJF, Value vs. And so when you’re looking to prioritize, you can forget about the 80 and focus on the 20% which are sure to produce results!īut for that, you need to know which 20% will get you closest to the results you’re aiming for. Prioritizing your backlog is about alignment What is the Pareto Principle?įundamentally, the Pareto Principle (or 80-20 rule), is about figuring out what your best assets are, then using them to bring you maximum value. Well, for us at Jexo, we use Foxly - our very own Jira backlog prioritization tool it helps us analyze and make decisions with respect to which ideas could give us the best marketing results. How do you identify which marketing efforts and ideas to focus on when trying to achieve marketing goals? Especially now, with all of the new trends that keep popping up out of nowhere, or algorithms that are constantly changing how do you prioritize what to implement next in your strategy if everything feels like a priority? How do you keep track of things?

#Marketing priority matrix how to

How to prioritize marketing ideas and campaigns with Foxly ICE prioritization tool for prioritizing marketing and growth experiments A brief look at the 80-20 rule for prioritization